The Art of Effective Networking: Putting Yourself Out There

Love it or hate it, networking is an integral part of professional development, and in the ever-evolving world of healthcare, it has become an indispensable tool for forging connections, sharing knowledge, and advancing careers.

As an oncology nurse navigator who recently transitioned to a new hospital after 15 years at the same facility, Kaitlyn Umphrey, RN, BSN, OCN, ONN-CG, can attest to the critical role networking plays in adapting to change and thriving in one’s profession. At a recent presentation, Ms Umphrey, now an oncology nurse navigator at Northern Light Health in Maine, discussed the basics of professional networking, explained why it’s essential, and shared tips on how to effectively navigate it.

“After being in the same facility for 15 years, I’ve had to do a lot of networking over the last 4 weeks in my new system; for example, I no longer knew things I’d known at my previous hospital, like my pathology contact,” she said. “So networking can be crucial both in your job and in your professional development.”

Networking, in its essence, is the process of interacting with others to exchange information and build professional or social contacts. When faced with new challenges and environments, networking becomes the lifeline to understanding the local landscape, identifying key contacts, and establishing collaborative relationships. It also allows coworkers to see and understand each other’s diverse viewpoints and experiences, facilitates the exchange of ideas and best practices, and plays a pivotal role in connecting patients with essential resources.

“Networking is also a two-way street,” she noted. “We’re all here because we like to help people, and I want to help you just as much as you want to help me.”

Tips for Networking

• Put Yourself Out There: Sometimes, effective networking requires stepping out of your comfort zone, like attending a conference alone. Initiating conversations, joining group activities, and even tagging along for group dinner plans can help break the ice and build connections
• Mindset Matters: Approach networking with a positive attitude. “If you think you’re going to have a bad day, you’re probably going to have a bad day,” she said. “If you want to connect with people, you’re probably going to connect with people”
• Start With Small Talk: Building rapport often begins with casual conversations about everyday topics, like the weather. Humor, used tastefully, can also be an effective icebreaker. “Small talk can often lead to more meaningful connections,” she noted
• Know Your Purpose: Define your networking goals. What do you want to achieve? What can you offer to others, and what would you like to learn more about?
• Reach Out to Other Roles/Disciplines: This can be helpful in providing resources for your patients going through experiences that aren’t in your wheelhouse
• Elevator Pitch: Craft a concise, 30- to 60-second introduction that highlights who you are, what you do, and what you’re seeking. Tailor it to your audience and make it memorable. Avoid rambling, being overly detailed/technical, talking too fast, or sounding “scripted”

Overcoming Challenges and Staying Connected

Whether you’re an introvert, an extrovert, or an ambivert, it’s important to work with what you’ve got and who you are, said Ms Umphrey. For example, introverts may find it daunting to initiate interactions, but a successful approach might involve embracing your natural tendencies and focusing on quality rather than quantity in terms of making connections. Conversations may sometimes feel awkward, but practice and patience can help overcome these hurdles.

At conferences, networking opportunities abound. Take full advantage of scheduled networking sessions, attend social events, and don’t hesitate to approach others. Having a colleague or friend as a “wingman/woman” can make networking less intimidating. Don’t forget to utilize virtual platforms to exchange contact information and stay in touch with potential connections.

“Business cards are still a thing,” she added. “Take notes on them so you remember people and what they had to offer, and put notes on your business cards so people remember what you have to offer.”

Staying connected after networking is crucial. Touch base with new contacts within a week, providing a brief reminder of who you are and the context of your previous interaction to jog their memory. Maintaining connections often involves using various communication channels, including email, phone, and social/professional platforms like LinkedIn.

To further enhance your networking efforts, consider getting involved with organizations like AONN+ or local navigator networks. These platforms provide opportunities for deeper connections and continued professional development. Finally, if group dynamics really aren’t your thing and you prefer one-on-one interactions, Ms Umphrey recommends exploring mentorship programs that can offer personalized guidance.

So, put yourself out there, keep an open mind, and watch your professional network flourish.